Who We Are

Miss Africa is blowing full steam as its creators (the Government of Cross River State) are focused on fulfilling its promise of promoting, showcasing, and developing Cross River State, as well as Nigeria’s environmental and eco-friendly lifestyle with the amalgamation of beauty, fashion, nature, and charity.

The Miss Africa Calabar Nigeria Beauty Pageant is a brainchild of Prof. Sen. Ben Ayade, The Executive Governor of Cross River State, who himself is a strong environmental activist, a man who can give up everything he has, for the protection of the environment. A vibrant leader and entrepreneur whose resume spans over decades, with vivid goals, clarity, and work ethics soaked in specificity.

Miss Africa Initiatives


Challenging the COVID-19 Pandemic across Africa, profiling lasting solutions to the negative effects it possesses on our continent, learning to embrace the New Normal.

The prestigious and international brand, the Miss Africa Pageant, an initiative of the Cross River State Government to add value to the annual Christmas Festival/Carnival Calabar.
The Sixth Edition is slated for the 27th of December 2022 at the Calabar International Convention Centre, Cross River State, Nigeria. It promises to host over 30 African Beauties and Brains across Africa.

The contestants would be camped for 3weeks where they would be mentored, drilled, and taught how to speak, walk and behave respectively, becoming a voice and face of positive change across communities. The grand finale would crown the Sixth Miss Africa Calabar Queen 2022.
She will lead other contestants in campaigning to make AFRICA a better place for humanity by promoting the African Content Positively to the world at large.

Miss Africa Calabar 2022 pageant will be hosted by His Excellency, the Executive Governor of Cross River State, Prof. Senator Ben Ayade.


Agro-Industrialization is the growth and development of the industrial sector for wealth creation and inclusive growth, through increased economic integration and productivity in the agriculture sector. Agro-Industrialization also adds value to, and increases demand for, farmers’ products, thereby reducing poverty and food insecurity and stimulating economic growth.

The need to increase awareness and implementation of Agro-Industrialization across Africa cannot be over-emphasized as this is a major sector that needs urgent attention by the entire African leaders and multinational companies for the growth of our economy and massive job creation.

Africa has a vast arable land for farming all kinds of agricultural products with the right natural climate to grow crops effectively, yielding a maximum harvest that can feed the African continent and the world at large hereby creating a foreign exchange, job creation and poverty reduction in our communities.

With the awareness of climate change globally, the need to re-innovate, re-event and re-structure the agricultural sector for Africa and for Africans should be on the top discussions where each country in the continents identifies top cash crops, invest in training and industrialization for the purpose of local consumption and export which in turns creates wealth for the people and Africa at large, hence, this edition is created to change the narrative to Agro-industrialization for Africa and for Africans. The Pageant Contestants will display the top three (3) of agricultural products unique to their country and discuss the effective growth relating to the right climate and the process of creating wealth through the industrialization of agricultural products.

This edition also aimed at creating awareness of agro-trade exchange across Africa for purpose of foreign exchange and increase in productivity.

It is time to raise a True African beautiful, elegant and intelligent Queen that would stand tall on the African walkway with the heels of confidence, a fearless face and an audible voice to challenge African leaders to focus more on effective agricultural production and agro-industrialization in line with the following Five (5) UN-SUSTAINABLE GOALS;

END POVERTY IN ALL ITS FORMS EVERYWHERE; Eradicating poverty is not a task of charity, it’s an act of justice and the key to unlocking an enormous human potential. Still, nearly half of the world’s population lives in poverty, and lack of food and clean water is killing thousands every single day of the year. Together, we can feed the hungry, wipe out disease and give everyone in the world a chance to prosper and live a productive and rich life.

END HUNGER, ACHIEVE FOOD SECURITY AND IMPROVED NUTRITION AND PROMOTE SUSTAINABLE AGRICULTURE; Hunger is the leading cause of death in the world. Our planet has provided us with tremendous resources, but unequal access and inefficient handling leave millions of people malnourished. If we promote sustainable agriculture with modern technologies and fair distribution systems, we can sustain the whole world’s population and make sure that nobody will ever suffer from hunger again.

BUILD RESILIENT INFRASTRUCTURE, PROMOTE INCLUSIVE AND SUSTAINABLE INDUSTRIALIZATION AND FOSTER INNOVATION; A functioning and resilient infrastructure is the foundation of every successful community. To meet future challenges, our industries and infrastructure must be upgraded. For this, we need to promote innovative sustainable technologies and ensure equal and universal access to information and financial markets. This will bring prosperity, create jobs and make sure that we build stable and prosperous societies across the globe.

ENSURE SUSTAINABLE CONSUMPTION AND PRODUCTION PATTERNS. Our planet has provided us with an abundance of natural resources. But we have not utilized them responsibly and currently consume far beyond what our planet can provide. We must learn how to use and produce in sustainable ways that will reverse the harm that we have inflicted on the planet.

TAKE URGENT ACTION TO COMBAT CLIMATE CHANGE AND ITS IMPACTS; Climate change is a real and undeniable threat to our entire civilization. The effects are already visible and will be catastrophic unless we act now. Through education, innovation and adherence to our climate commitments, we can make the necessary changes to protect the planet. These changes also provide huge opportunities to modernize our infrastructure which will create new jobs and promote greater prosperity across the globe.

The time is now to take up action and push policies that would make the entire African continent an agro-industrialization region for sustainable production for both local and global consumption, making Africa a hub for the agro-business environment for foreign investors, establishing the pride of Africa across the Globe

Miss Africa Organization was primarily created to educate young Africans through pageants where they are trained and mentored in a boot camp and emerge at the end of the competition as ambassadors with a message of Climate change, creating awareness of the negative effect it’s possessing on the motherland, how it is reshaping human civilization.

How we respond will determine the future of the human race. Our food system, our economies, our cities, and our communities are all adapting to climate change globally. The fate of the planet we call home is uncertain and it is in our interest to come together and address the challenges we face. Such challenges include climate stability, storm and erosion prevention, access to fresh drinking water, food security and also addressing the issues of sole dependence on fossil fuels, vulnerable coast, deforestation, Land use, and insufficient funding.

Scientist estimates that by 2050, we need to reduce worldwide emissions to at least 1990 levels in order to avoid further harmful impacts from climate change. It’s an urgent call, and it requires an equally urgent response. Around the world, many of the most vulnerable communities are already struggling to cope with the impacts of climate change. Our lifestyle must change towards an eco-friendly lifestyle; reuse, reduce, and reject what we cannot reuse, and proper disposal of plastic waste to reduce the influx of plastic into the sea which in turn affects aquatic life.

The time to embrace our cultural heritage, God-given resources and pride in the black continent in NOW….

Welcome to Miss Africa Calabar… Destination Cross River, Africa’s Warmest welcome.


It is no longer a cliché that the world at large is riddled with climate change challenges that are rapidly sabotaging global actions to meet up with the SDG’s in 2030. Africa’s sustainability equation had been compromised by rising desertification and flooding threatening food security and promoting conflicts in sub-Saharan Africa, growing incidence of diseases, water crisis, and high unemployment rates. Nigeria with the highest deforestation rates and excessive flaring in the wetlands of the Niger Delta area, battling with water pollution which has over the years discouraged both aquatic and land farming is partly an indicator of the reality of Climate change and global warming in Africa.

We as African leaders need to be more involved and join forces together to fight the negative effects climate change poses on our land for the future we want. The need to create a massive awareness of eco lifestyle, eco-cities, green technologies and change in our environmental behaviour to aid the battle against climate change with a synergy between businesses and government communities to transform policies into green community development practices cannot be overemphasized.

We the Government and people of Cross River State recognizes the urgency in joining voices with the world to promote a green economy for sustainable development in Africa, hence we bring to you the first-ever pan-African beauty pageant brand set to take the tourism and hospitality industry in Africa and the rest of the world by storm.

The 6th Edition has been themed Agro-Industrialization, one of the major ways we can successfully beat the negative effect of climate change in line with UN-SDG 9 which is; INDUSTRY, INNOVATION AND INFRASTRUCTURE; TO BUILD RESILIENT INFRASTRUCTURE, PROMOTE INCLUSIVE AND SUSTAINABLE INDUSTRIALIZATION AND FOSTER INNOVATION WITHIN THE AGRICULTURAL SPACE.
Africa as we know is fully endowed with natural resources and agro products are one with human capacity specialized in the local way of farming and processing. It is time we look largely into industrializing this sector, and train our people hereby creating massive jobs, surplus food, zero hunger and well-packaged agro-products for both local and international consumption towards wealth creation for the African continents.
As usual, we are hosting in Cross River State, Calabar, Nigeria during the Carnival Calabar/Festival, and we seek to crown a beauty queen, an Agro-ambassador, a voice with the responsibility to champion the fight against climate change and promote AGRO-INDUSTRIALIZATION AS A TOOL FOR SUSTAINABLE DEVELOPMENT, whilst merging beauty with nature and a tenacious cause centred around creating the much-needed awareness on the importance of agriculture for an improved economy

When assumed On the 26th of November 2016, we hosted 18 beauty queens representing 18 African countries as the world witnessed elegant, imaginative and confident young African Ladies compete for the first-ever Miss Africa Crown, geared towards a green course. The maiden edition was intriguing and exceptional from the norm and would be the beginning of the change we want and further promoting, showcasing and developing Cross River State, as well as Nigeria’s environmental and eco-friendly lifestyle with the amalgamation of beauty, fashion, nature, and charity.
I, Prof. Sen. Ben Ayade, The Executive Governor of Cross River State, am a strong environmental activist, I am pledging my green foot and joining voices with other world leaders to fight climate change and fast-track the fulfilment of the 17 Sustainable Development Goals of the United Nations while promoting and encouraging Agro-industrialization in the continent, creating wealth through agriculture.

I welcome Africa and the world at large to the Eco-tourism destination, a place where you and your family can spend the Christmas Holidays and as well witness our annual mind-blowing world standard 30 days of non-stop colourful Festival and Carnival Calabar.

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